Microsoft's logo evokes reflective emotion and helps rationalize and intellectualize their product lineup. The multiple basic primary colors are the chief design element (introduced when RGB color monitors increased the popularity of computers) and help unify brand recognition. The red/orange and the yellow are warm colors while the blue is cool. The imagery is simple and ubiquitous. The flowing curves are the second design element, making users feel that they are progressing through the choppy seas of bits and bytes.Sunday, January 21, 2007
week 3 emotional design object: Windows
Microsoft's logo evokes reflective emotion and helps rationalize and intellectualize their product lineup. The multiple basic primary colors are the chief design element (introduced when RGB color monitors increased the popularity of computers) and help unify brand recognition. The red/orange and the yellow are warm colors while the blue is cool. The imagery is simple and ubiquitous. The flowing curves are the second design element, making users feel that they are progressing through the choppy seas of bits and bytes.
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